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Advanced Marketing Articles

Developing A Six Figure Wedding Business
What's the fastest way to success? Find a mentor. And not just any mentor; but someone who's "been there, done that". In every industry there are always people that have achieved what you are hoping to achieve yourself. The key to success if finding those mentors, and following what they did. Mimic their actions and you have a sure-fire way to the top....more

4 Things The Search Engines Hate
1. Irrelevant links. Have you ever heard of link farms? There are businesses that will create backend pages filled with links. Links will raise your ranking tremendously. A few years ago businesses set up practice to fill your website with links to raise you in the rankings. The search engines have now caught on, and frown upon this method. ...more

7 Items Every Wedding Professional's Website Should Have
For today’s wedding professional, having a portfolio online isn’t enough. What sets you apart from your competition? Check out these 7 items that will put you on the right track with your website. ...more

Gaining PR
Did you know your local newspaper and trade publications are always hunting for good information to include in their publications? Did you know it’s very easy for you to be included? ...more

Using Current Events
Have you ever used current news items in your marketing plan to create a unique advertising campaign? Consider what the restaurant Long John Silver’s has recently done. As a part of the excitement of landing on Mars, and attempting to find life, Long John Silver’s has made an outrageous offer. ...more

Maximize client satisfaction
Have you ever noticed that most things in life are done just to get by? Most people simply exist. They don’t go the extra step I was in my local Borders bookstore the other day, and I noticed a whole display upfront of Harry & David merchandise. The way they have the check out line set up is they weave you through a menagerie of displays full of various types of merchandise: cards, notepads, small gift books, etc. And of course you have to look through everything! I’ve found some great gifts in this line. ...more

Adding Several Revenue Streams
If you read any type of trade journal or newspaper, surf the net even just a little bit, or watch any type of news program, chances are you’ve heard the term “multiple streams of revenue” or something similar to that phrase. And with good reason....more

Creating a professional image
What separates the successful small businesses from the home/hobby businesses is the manner in which they promote themselves. ...more

Link To Complimentary Businesses
Putting a site together and leaving it sit without marketing it is like creating a brochure and leaving it in a box in your garage – it’s going to accomplish nothing. Instead, you have to promote your business website address in many different ways....more

Make Your Business's Website More Sellable
If you’re having trouble getting people in to your business using traditional marketing methods, chances are you’re problems will carry through to your online marketing methods as well. ...more

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