The Power of a Press Release

If you’re just in the process of building a new site, or making major changes to it, have you announced it to the media? Consider sending a press release to the local newspapers, magazines television and radio stations in your target market.

A press release is a summary of a project within your business that holds a storyline that would be of interest to someone in the media. What in your business would be of interest to a journalist, and ultimately to their readers? Anything can be made into a pitch for a media outlet. A new website. A seasonal promotion. A new line of product. Anything.

There are many great books that go into writing a press release. Try “How To Get Publicity” by William Parkhurst, or “Guerrilla Publicity” by Jay Conrad Levinson, Rick Frishman and Jill Lublin.

Most media outlets now have an email address or an online form for you to fill out and submit your information. Choose a handful of places you would like to receive exposure in and write exclusively for their format. When you submit a release, follow up. And consider adding your press release to your “about us” section on your website. Make it easy for the press to find you, research you, and write about you.