Follow up and Contacts
Build your relationships up with follow up and contacts.
Your database should contain the names of all of your clients and potential clients. Have a way to distinguish between your client list and your potential client list. Then create a system in which you contact each of these lists over and over again. Combine the two lists for some promotions, and separate the lists for others.
Sample Marketing Plan:
- Entire list receives newsletter in January, April, July, October
- Entire list receives special promotions postcard once a month
- Client list receives “thank you for being our client” bonus mailing in March and August
- Potential client list receives “new client promotion” mailing in May and September
The main goal here is to keep your entire contact list in the loop for receiving regular mailings for you. This will establish a pattern that you want to stay in the lives of the people you do business with.
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