Under Promise and Over Deliver
Whatever you plan on doing for your customer, never give away your whole strategy.
- What is your timeline for service? Double it.
- What promises do you make? Make them as generic as possible.
- What strategies do you have? Keep them quiet.
Why?
When you tell your customer – anything – they expect it. If you don’t deliver, they become unhappy. Yet if your customer has only a vague understanding of what you deliver, your chances of making them happy increase drastically.
For example, if you can normally deliver your product in 2 weeks to 90% of your clientele, telling your client 4 weeks will provide you extra time on those few rare exceptions. And it will make those 90% very happy when you deliver 2 weeks early. So happy, they will remember you! |
