What is your call to action?

Are you getting results from your website? What can you do to improve your leads generated through your website? Create a call to action on every page.

Each of your pages should be written and designed to create urgency with your viewer to take action. Keep in mind every page doesn’t have to have the same call to action. But every page should make a request to the reader. Calls to action could be:

• For more information, please call 555.1212
• For our downloadable brochure, please click here
• Email us for a free consultation to discuss your wedding
• Sign up for our weekly newsletter
• Add to cart
• Start today by filling out our form, and finding out if your date is available

People usually remember to put these phrases on your products or services pages, but what about the others? Every page is a contact with your potential client. Use it wisely.