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Marketing Strategies Articles
Why You Should Capture Your Customer's Name
What’s in a name? So much potential! How are you handling every name that comes into your business?
The most important thing any business owns is their database. The more detailed it is, the more valuable it will become. In fact, with just your database, you can make your profits soar. I talk about strategic alliances a lot. I feel they are one of the most important ways to get ahead in the business world today. And the best way to be able...more
Are You Selling AND Marketing At Your Events?
When was the last time you had a booth at an event? Did you work it to its fullest potential? Did you market your booth properly, and did you get all of the sales possible? Chances are you left some resources on the table.
Creating and implementing a successful strategy requires more than attending the show. It takes full involvement by everyone within your company to make it work. You need to:
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Using PDF Documents
PDF files, or Portable Document Format files, are documents viewed and created by Adobe Acrobat products. The wonderful thing about PDF files is this technology has succeeded in standardizing the format of documents used and transferred on the Internet. ...more
Follow up and Contacts
Build your relationships up with follow up and contacts.
Your database should contain the names of all of your clients and potential clients. Have a way to distinguish between your client list and your potential client list. Then create a system in which you contact each of these lists over and over again. Combine the two lists for some promotions, and separate the lists for others.
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Marketing Trends
I received a great book from a friend this past month. It’s called Re-imagine! by Tom Peters. In each chapter, Tom lists out ways of redefining the way we think about business, and ways of re-inventing the way we do business. The funny thing about business these days is it changes constantly. What you used to be able to rely upon as gospel for the life of a business now changes in a matter of weeks, thanks to technology. ...more
Network Effectively
Do you freeze up or run in a different direction when someone mentions the word networking? You’re not alone. Unfortunately most people don’t understand the power of networking, and how they really are networking with people in everything they do. ...more
What is your call to action?
Are you getting results from your website? What can you do to improve your leads generated through your website? Create a call to action on every page. ...more
What Are You Sending Out This Holiday To The People In Your Database?
You already know the importance of keeping a database, filled with past clients, potential customers, vendors you work well with now or would like to work with in the future, media contacts, and suppliers. But how do you keep in touch with these people on a regular basis?...more
The 5 Ways of Marketing
Did you know there are really only 5 ways of marketing your business? Though most of us probably use each of these methods in one way or another, we don’t use any of them to their full capacity....more
Identifying Color Choices
Consider adding color to your website. When you first design your website, you usually choose a theme and build from there. The colors of your logo are a great place to start. But what if your just beginning, and you don’t really have official colors chosen? Great! ...more
The Power of a Press Release
If you’re just in the process of building a new site, or making major changes to it, have you announced it to the media? Consider sending a press release to the local newspapers, magazines television and radio stations in your target market. ...more
The Power of a Press Release
If you’re just in the process of building a new site, or making major changes to it, have you announced it to the media? Consider sending a press release to the local newspapers, magazines television and radio stations in your target market. ...more
Creating a Community
Creating a community online is more than creating a few static pages on your website, and leaving it sit for months at a time. It’s about creating a site that people look to for information, and always has the information that is relevant. ...more
20 Ways To Generate Leads For Your Wedding Business Today
1. Send a press release to your local paper submitting a story idea. Newspapers, television, and radio shows are always on the lookout for a good storyline. Provide them with a story that's relevant to the season, and makes for good news. ...more
Create Something New That Will Sell Like Wildfire!
Because today's business world is unlike it was even a few short months ago, you need to learn to create new things for people to buy. Things that will attract them, and make them want to purchase today. Market to them based off of today's beliefs....more
Using Email – How To Make It Work For You
Email is an important part of every business. Are you using it in its most efficient way? With just a few tweaks to your strategy, you may get hundreds (even thousands) of dollars in added business. ...more
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